PECULIARITIES OF STUDYING ENGLISH AND RUSSIAN DERIVATIONAL ELEMENTS THROUGH MEDIA TEXTS

Authors

  • Merganova Sh.A.
  • Shevtsova O.V.

Keywords:

allomorphic features, literature, noticeable distinction, revolution, slang words

Abstract

Word formation has always been a significant area of study for linguists. Its influence and effect spread to various field s of language, including advertisements. One of the most significant types of word formation is derivation. According to VinogradovV.V., the process of creating new words or new meanings with the help of prefix or suffix is called derivation (1960). This p henomenon in particular has been utilized as a tool for foregrounding in media texts. Its use varies from traditional forms to forms, which result in language deviations. Its role in attracting people’s attention and persuading them to purchase something h as been closely studied and developed throughout the history of linguistics.

References

Балакин С. (2014). Понятие деривационного потенциала языковой и концептуальной систем . Вестник Ленинградского государственного университета им. А. С. Пушкина. https://cyberleninka.ru/article/n/ponyatiederivatsionnogo potentsiala yazykovoy i kontseptualnoy sistem

Виноградов В., Истрина Е., Бархударов С. (1960). Грамматика русского языка . Издательство Академии наук

Зайцева Л. (2012). Английский язык в рекламе . Издательство «Флинта»

Калинина М. ( 2017). Выявление деривационных возможностей иноязычной лексики в русском языке . Известия Волгоградского государственного педагогического университета. https://cyberleninka.ru/article/n/k voprosu o derivatsionnyh vozmozhnostyah inoyazychnoy leksiki v russkom yazyke na primere gallitsizmov

Потапова Г. (2010). Именная префиксация как активный деривационный процесс словообразования современного русского языка . Преподаватель XXI век.

Рацибурская Л. (2014). Проявление интернационализации в современном медийном словотворчестве . Филология и культура. https://cyberleninka.ru/article/n/proyavlenie internatsiona lizatsii v sovremennom mediynom slovotvorchestve#:~:text=%D0%98%D0%BD%D1%82%D0%B5%D1%80%D0%BD%D0%B0%D1%86%D0%B8%D0%BE%D0%BD%D0%B0%D0%BB%D0%B8%D0%B7%D0%B0%D1%86%D0%B8%D1%8F%20%D0%B2

Щербакова Н., Досанова А. (2014). Использование семантической деривации в современном пространстве рекламы (на примере номинаций биологически активных добавок) добавок). Вестник Сибирского института бизнеса и информационных технологий. https://cyberleninka.ru/article/n/ispolzovanie semanticheskoy derivatsii v sovremennom prostranstve reklamy n a primere nominatsiy biologicheski aktivnyh dobavok

Battellino N., Trebucq M., & Velázquez Y. (2015). Morphological Awareness: The Impact of Derivation on the English Lexicon . III ELT Conference at UNVM: Rethinking English Language Teaching.

Ember C., & Ember M. (2009). Cross cultural Research Methods . A Division of Rowman & Littlefield Publishers, Inc.

Joseph B., & Janda R. (2003). The Handbook of Historical Linguistics. Blackwell Publishing Ltd.

Seres N. (2021). Types of Word Formation of Co lloquial Vocabulary in British and American Advertisements . Ferenc Rakoczi II Transcarpathian Hungarian College of Higher Education Department of Philology.

Downloads

Published

2024-05-11

How to Cite

PECULIARITIES OF STUDYING ENGLISH AND RUSSIAN DERIVATIONAL ELEMENTS THROUGH MEDIA TEXTS. (2024). Konferensiyalar | Conferences, 1(10), 641-644. https://uzresearchers.com/index.php/Conferences/article/view/3158